Branding Innovation Centre

Global packaging solutions delivered to Penang

20 May 2010

The SME Branding and Packaging Mobile Gallery made an appearance at the Penang Malays Economic Convention at the Seberang Perai Polytechnic earlier this month. The convention, targeted at entrepreneurs in small and medium size industries as well as those with interest in becoming entrepreneurs, was officiated by the Prime Minister of Malaysia, Dato’ Seri Najib Tun Abdul Razak.

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Branding Lessons Delivered to SMEs’ Doorsteps

15 April 2010

Kuala Lumpur, April 14 — Limkokwing University of Creative Technology and SME Corp Malaysian have collaborated again in promoting branding and packaging to local SME, and this time was through the SME Branding and Packaging Mobile Gallery.

The pre-launch ceremony of the mobile gallery was held at the MATRADE, here in Jalan Duta and Limkokwing University was represented by Dato’ Nazaruddin Abdul Jalil, Vice President of Network Development & Student Services. Also present were the Chairman of SME Corp, Datuk Ir Dr Mohamed Al-Amin Abdul Majid and CEO of SME Corp Dato Hafsah Hashim.

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Mobile gallery to assist SMEs

14 April 2010

For many years, the government had wanted small businesses, especially those in rural areas, to come and learn how to improve the packaging and branding of their products.

Not many did. So the government is now taking matters into its own hands and going to the small and medium enterprises (SMEs) instead.

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Packaging up Malacca to meet global market needs

11 April 2010

The SME Branding and Packaging Mobile Gallery is a pilot project aimed at creating awareness among small and medium enterprises (SMEs) in rural areas on the importance of innovative branding and packaging to meet global market needs. It is essentially a bus that’s been outfitted with displays of redesigned and repackaged local products. It will be making trips to designated locations to hold workshops and training sessions for SMEs.

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Brand Innovation Centre for SMEs

5 April 2010

The Brand Innovation Centre, a collaborative effort between SME Corporation Malaysia and Limkokwing University of Creative Technology (LUCT) was officially launched by YB Dato’ Sri Mustapa Bin Mohamed, Minister of International Trade and Industry today. This public-private sector collaboration was initiated to promote branding to the SMEs in Malaysia and to assist them in building and developing their own brands of products and services as well as to enhance SME products packaging at this Centre.

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SMECorp Malaysia and Limkokwing University forge partnership to educate rural SME on branding

31 March 2010

Cyberjaya :- Students from Limkokwing University of Creative Technology once again showcased their creativity and innovation spirit when they displayed their product design and packaging ideas at the launch here of the new Branding Innovation Centre(BIC).